Skip to main content

Women on Fire 2025: Empowering Women, Building Resilient Communities

 


The iconic SM Mall of Asia Globe lights up in purple to celebrate gender equality, together with SM Cares, United Nations Philippines, and the Philippine Commission for Women.

In recognition of National Women’s Month and Fire Prevention Month, SM Cares launched Women on Fire, a celebration of the remarkable leadership, strength, courage, and resilience of women in fire prevention, disaster response, and community safety. Through collaboration with key government agencies and private organizations, Women on Fire served as a platform for education, awareness, and empowerment, reaching over 25,000 participants across all initiatives.

SM Cares, in partnership with the United Nations Philippines and the Philippine Commission on Women (PCW), kicked off Women’s Month on February 28 with the Purple Illumination Ceremony, lighting up the SM Mall of Asia (MOA) Globe and mall façades nationwide. As a globally recognized symbol of justice, dignity, and women’s rights, the color purple marked the start of National Women’s Month in the Philippines, reinforcing SM’s commitment to gender equality and empowerment.

A statue in front of a building AI-generated content may be incorrect.
SM Megamall’s Time Sculpture turns purple in support of women empowerment.
Shoppers at SM North Edsa walk through the display at the LED Tunnel, a striking tribute to gender equality and women’s resilience.

Strengthening Preparedness and Safety

A key highlight of the campaign was Women on Fire, which recognized female firefighters, emergency responders, and community leaders for their role in safety, fire prevention and disaster preparedness. On March 4, 2025, SM Cares and the Bureau of Fire Protection (BFP) conducted the 4th SM & BFP Nationwide Simultaneous Fire Drill across SM malls nationwide, with SM Mall of Asia as the main venue. Hundreds of registered participants took part in the Fire Square Roadshow, engaging in fire safety demonstrations and interactive training sessions to strengthen preparedness.

"Women are at the forefront of resilience. Through ‘Women on Fire,’ we celebrate and honor their contributions and reaffirm our commitment to gender-inclusive safety efforts," said Atty. Pearly Joan Turley, SM Supermalls Senior Assistant Vice President of the Corporate Compliance Group and SM Cares Program Director for Women.

A group of people in uniform AI-generated content may be incorrect.
A female mall-goer tries the fire fighter’s protective uniform at the Fire Square Roadshow of the Bureau of Fire Protection (BFP).Students from the Philippine College of Criminology participate in the Fire Square Roadshow of the Bureau of Fire Protection (BFP).

Women in Resilience: Empowering Women as Leaders in Disaster Preparedness and Community Building

On March 5, 2025, SM Cares and the Philippine Commission on Women (PCW) led the 2025 National Women’s Month Celebration Kickoff at SM Mall of Asia. The event, centered on the theme “Babae sa Lahat ng Sektor, Aangat ang Bukas sa Bagong Pilipinas”, aimed to empower women across various sectors, particularly those from marginalized communities. Its activities included gender equality discussions on women’s rights and leadership, a trade fair showcasing products from women-led MSMEs and free services such as medical check-ups, legal consultations and livelihood support. 

Meanwhile, the Women LEAD Forum, co-hosted by the Department of the Interior and Local Government (DILG) and SM Cares, emphasized the crucial role of women at the barangay and grassroots levels in disaster resilience. The discussion underscored how women-led initiatives strengthen community preparedness and serve as models for national climate and disaster resilience programs.

A person standing at a podium with microphone AI-generated content may be incorrect.
On Day 2 with PCW, SM Prime Vice President Jessica Bianca Sy emphasizes the significance of empowering women in our communities.
The celebration also highlights the launch of the 50th Anniversary coffee table book, entitled as “From HerStory and Beyond: Five Decades of the Philippine Commission on Women”. 

On Day 3 with DILG, the panel discussion moderated by United States Agency for International Development (USAID) Specialist for the Urban Connect Project Crystal Eunice Dela Cruz, highlights the significance of women’s leadership.
Pasay City Mayor Emi Calixto-Rubiano (center) receives the DILG Certificate of Appreciation for Advancing Women’s Leadership for Community Resilience.

SM Cares Champions Safe and Inclusive Spaces with Safe Spaces Act Orientation

To reinforce its commitment to creating safe environments, SM Cares held the 3rd Nationwide Safe Spaces Act Orientation on March 4 and 6, engaging more than 12,000 participants across 86 SM malls nationwide. This initiative educated students, employees, tenants, and security personnel on the importance of maintaining harassment-free spaces in malls and workplaces.

A group of people holding signs AI-generated content may be incorrect.
SM Supermalls holds the 3rd Nationwide Orientation on the Safe Spaces Act with in the photo: Philippine Commission on Women (PCW) Officer in Charge Executive Director Nharleen Santos-Millar, SM Supermalls Senior Assistant Vice President (VP) of the Corporate Compliance Group (CCG) Atty. Pearly Joan Turley, PCW former Executive Director Atty. Khay Ann Magundayao-Borlado, SM Supermalls VP for CCG Liza Silerio, together with SM Supermalls security and janitorial personnel.

For more updates on SM Cares' initiatives, visit the official website or follow @SMCaresOfficial on social media.

Comments

Post a Comment

Popular posts from this blog

SCPW, UAPSA join hands with SM Prime in promoting wetland conservation

  As the world celebrated the International Day for Biological Diversity 2023, SM Prime Holdings Inc. (SM Prime) joined the Society for the Conservation of Philippine Wetlands, Inc. (SCPW) hosted the fourth SCPW Wetland Center Design Symposium on May 29th at the MAAX Building in the Mall of Asia Complex. Bannering the theme "Build Back Biodiversity: Wetland Centers and Nature-Based Architecture," the hybrid symposium featured presentations centered on fostering knowledge and awareness about wetland conservation and innovative design approaches.  SCPW president Ar. Celestino Ulep leads the opening of the Wetland Center Design Symposium SCPW president Ar. Celestino Ulep opened the symposium by sharing his optimism on how collaboration and embracing nature-based architecture can pave the way towards creating a future where wetlands thrive and biodiversity flourishes. Notable experts in the field also graced the event, sharing their insights and experiences including Chris Rostro...
Post a Comment
Read more

UST tops off Henry Sy, Sr. Hall at Manila campus

  The University of Santo Tomas (UST) held the topping off ceremony of the Henry Sy, Sr. Hall last October 7, 2023. The ceremony is a builder’s tradition that highlights the placement of the final beam on top of the structure.  The seven-storey building is a tribute of the Sy family, the SM Group, and UST to the SM founder for his life-long education advocacy. It is equally a manifestation of the ever-growing desire of the UST Research and Endowment Foundation, Inc., Anargyroi: FMS Foundation, Inc. (AFI) and the 152-year old UST Faculty of Medicine and Surgery (FMS) to further level up in the field of medicine.  The Henry Sy, Sr. Hall will serve as a hub for simulation in medical education, interactive student centered-learning, collaborative multidisciplinary research, and interprofessional education. It will house the Sts. Cosmas and Damian Simulation and Research Center.  “The Henry Sy, Sr. Hall will be a state-of-the-art structure designed to meet th...
Post a Comment
Read more

Expanding Sustainability: SM Foundation's 2nd Rainwater Harvesting System

  Rainwater harvesting is a way of collecting and storing rainwater for later use. It is an effective and adaptable way to conserve water and reduce reliance on main water supplies. Due to its efficacy, it has been applied by many civilizations in history and is being utilized today by forward-thinking institutions as a sustainable water management strategy. SM group’s social good arm, SM Foundation, Inc. (SMFI), for one, has embraced this by installing rainwater harvesting systems in two of the local health centers it recently refurbished–Brgy. Irawan Birthing Facility in Puerto Princesa, Palawan, and San Fernando, Cebu Primary Health Care Facility.  SMFI’s Health and Medical Programs proactively implemented this innovation to help sustain the health of the local community while preserving the environment. Ready in times of emergency Dr. Alfredo P. Manugas VI, Municipal Health Officer and Health Department Head of San Fernando, Cebu Primary Health Care Facilit...
Post a Comment
Read more